Who is our user community?
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K-12 teachers = primary audience
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Audience decision shaped all
subsequent planning
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Development focus
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Look and feel
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Tools
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Publicity, marketing
This was a critical part of the process—to really decide who our primary audience was and to really understand our primary audience.
This isn’t to preclude other audiences, but in this iteration, this planning, we kept K-12 teachers clearly in mind throughout.