§XML builds an infrastructure that is media-neutral
§XML separates format from content
–Begin to think of managing content instead of managing the product
§XML builds a cross-media publishing infrastructure
–XML is not a technology, it is a tool, a markup language
–It is a means to an end
–It is not a silver bullet
–XML is simply a guiding principle that will help us get to cross-media publishing
§Markup accuracy is very critical
–Automation of tagging using scripts
–Separation of data capture from markup
–Understanding of DTD, Schema and content being tagged necessary
MARKUP AND XML