| 7. WHAT CONTENT? |
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| • | “Journal
issues” are complex |
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| – | Publishers
do not treat all journal content the |
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| same
(e. g. “front matter” not treated as digital |
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| objects) |
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| – | “Associated
materials” (datasets, images, |
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| tables,
etc.) not in the print versions |
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| problematic
but are major motivator for |
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| participation
from at least 1 publisher |
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| – | Advertising
is sometimes dynamic, and can |
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| involve
legal complexities in areas such as |
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| pharmaceuticals |
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