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Began
with information from 2004, assessment is ongoing (usability testing).
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Personas
are archetypes representative of actual groups of users and their needs. Not based on individual people and not
reflective or every customer or marketing segment, but based on qualitative
research with real people. They’re
given names, families, homes jobs, goals, tasks, etc. to make them real. Ours
included a high school teacher, Robert Holloway whose picture we saw
before. Others include Angie Hwang
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Developer of
Supplemental Educational Materials;
George Ramirez
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Retired,
Manufacturing Manager; Sarah Miller
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Graduate Student
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We
created an Advisory Board of K-12 teachers and librarians to advise us in our
planning. We learned a great deal form
discussions with them throughout the creation of the site—in person, via
focus group type discussions, on phone conference calls, and they helped us
set up usability testing.
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Advisory
Board—made up of high school teachers, librarians, public librarian
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