What methods did we use to connect to users?
•Interviews
•Personas 
•Focus group discussions
•Usability testing
Where did we get the teachers and school/public librarians to interview?  Some partners in project, some through our partners at UC Berkeley’s Interactive University IU (outreach to K-12 schools in SF Bay Area); some through Advisory Board to Calisphere; referrals to high school teachers from the Advisory Board
Personas are archetypes representative of actual groups of users & their nees
Not based on individual people
Not reflective of every user

Based on research with real people
Based on qualitative research—interviews, observational studies, focus groups
Personas are specific with details to make them real: names, families pet peeves, homes, jobs, type of computer, goals, tasks needs.
Ours were Robert Holloway, Robert Holloway
High School Teacher
Angie Hwang
Developer of Supplemental Educational Materials
Sarah Miller
Graduate Student
George Ramirez
Retired, Manufacturing Manager