1	Everything Old is New Again: Repurposing Collections at the University of Michigan through Print on Demand Terri Geitgey and Shana Kimball The Scholarly Publishing Office University of Michigan University Library
2	Why develop a POD program? Creation of MOA spurred library interest in exploring ways to multipurpose the collections’ public domain digital volumes MOA users periodically requested to buy printed copies of the works Initial thought was to sell reprints to fund more digitization and produce replacement copies for the physical collection POD technologies were improving and becoming more prevalent SPO was officially charged with developing a POD program in 2001
3	How did we develop the program? “Baby Steps”: Four Phases 1) Offer low cost “reading copies” produced locally by campus Printing Services 2) Implement true online ordering, and offer high-quality hardbound editions through Lightning Source 3) Incorporate ACLS History E-book Reprints 4) Partner with BookSurge to sell trade paperbacks via Amazon
4	Printing Services “reading copies”
5	Order Processing Workflow
6	Orders by Binding Type
7	What sells? Popular genres: religious, mathematics, military, engineering, geological surveys Top 5 sellers through our e-commerce system The Liturgy, or Forms of Divine Service A System of Intellectual Philosophy The Origin of all Religious Worship A Manual of Photography Fifty Years among the Baptists Order patterns sometimes reflect current events
8	Who buys? Professors, independent researchers, hobbyists, museums, libraries, bookstores, historical societies, genealogists, general public Positive responses: “I’m sure I’ll be getting more books as this is a valuable research source for books that are difficult to find elsewhere.” “Your reprint service is an excellent resource. The books are well made and reasonably priced.” “Thanks so much, not only for demystifying the provenance of the title in question, but for opening my eyes to a remarkable and remarkably extensive resource.”
9	Rewards providing a valued service capitalizing on digitization investment modest revenue source once costs are recovered positive exposure for SPO, the collections, and the library relative success of the venture and potential for growth learning experience and ability to share what we’ve learned with others
10	Challenges order fulfillment fitting POD into other SPO work and projects tracking ISBNs, goods sold, statistics metadata issues pricing interface design and browser problems international orders periodic additions to the collections bookkeeping
11	Areas of growth and development Ongoing . . . BookSurge partnership Streamlining/automating processes for ordering and tracking Greater exposure from Books in Print listing Someday . . . The library develops its own e-commerce system? Extend service to other collections and types of items? Replacement volumes for collection? Feature special subsets of titles? Collaborate with local independent bookstore for distribution? Collaborate with other libraries to create a university library “umbrella” imprint? Out of copyright volumes from Google digitization project could eventually feed into POD stream?
12	Why should libraries do POD? Well, why not? Technology is well developed Good quality, low cost books Modest revenue generation Added value to collections as well as to the library and its services Accommodating users by responding to their requests and needs Repurposing collection by offering flexibility of formats to provide “the right tool for the job”
13	"Making of America" Making of America http://www.hti.umich.edu/m/moa/ Historical Math http://www.hti.umich.edu/u/umhistmath/ SPO Print On Demand http://www.hti.umich.edu/p/pod/ spo.pod@umich.edu