From music …
“Rip. Mix. Burn. Apple, of course, wants to sell computers. Yet its
ad touches an ideal that runs very deep in our history. For the
technology that they (and of course others) sell could enable
this generation to do with our culture what generations
have done from the very beginning of human society:
to take what is our culture; to "rip" it - meaning to copy
it; to "mix" it - meaning to reform it however the user wants;
and finally, and most important, "burn" it - to publish it in a
way that others can see and hear.
Digital technology could enable an
extraordinary range of ordinary people to become
part of a creative process." Lawrence Lessig, The Future of Ideas